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Author: Anoop Sharma

This author has written 3 articles
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Read more about the article The Arms Race to mainstream Virtual Reality adoption

The Arms Race to mainstream Virtual Reality adoption

  • Post author:Anoop Sharma
  • Post published:July 6, 2018
  • Post category:Virtual Reality

I recently had the good fortune of attending Sir David Attenborough’s ‘Virtual Reality (VR) Experiences’, in Sydney’s Australian Museum. It was an enthralling 22 minutes of exploring the Great Barrier…

Continue ReadingThe Arms Race to mainstream Virtual Reality adoption
Read more about the article Retail Success – Today & Tomorrow

Retail Success – Today & Tomorrow

  • Post author:Anoop Sharma
  • Post published:June 14, 2018
  • Post category:Retail Marketing

Every business is becoming increasingly digital. Not only in terms of ones and zeros, but a ‘digital business’ in terms of customer satisfaction; employee engagement; supply chain efficiency; and, profitability.…

Continue ReadingRetail Success – Today & Tomorrow
Read more about the article Marketing Tropism – adapt to a digital world

Marketing Tropism – adapt to a digital world

  • Post author:Anoop Sharma
  • Post published:May 18, 2018
  • Post category:Marketing Technology

A tropism is a directional response to a directional trigger. It’s generally referred to in scientific circles, such as a plant growing in the direction of when light is being emitted.…

Continue ReadingMarketing Tropism – adapt to a digital world
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