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Before we start the health check, it is helpful for us to collect some information about yourself and your business.
None of this information is sent to us until you press the submit button at the end of the form.
You may be emailed with additional results or information based on your responses to this survey.
Name
(Required)
First
Last
Email
(Required)
Business Name
Business Website
Question 1
Which keyword strategies best represent the one employed by your business?
Static Set of Keywords
Grouped Branded and Non branded terms
SEO integration executed / GSC(Google Search Console) linked
Continuous testing and optimisation of all search term groups
Intent-based personalisation
Question 2
Are you comfortable allowing AI to generate ads and copy for your brand or is brand safety and control over assets vital?
Not comfortable
Comfortable but not currently executing
Running Tests
Small amount of ads and copy live
We are using AI as a cornerstone of our creative strategy
Question 3
How often do you review business results with paid results?
We do not review business results against paid media
We want to review business results against paid media but lack the ability/resources to
We review quarterly
We track business results against paid results as key measure of success
We have automated reports to capture this information
Question 4
Have you got any integrations into Google Ads/DV360/S360? Syncing CRM/CDP/Onsite Tracking
Google Ads
Google Analytics 4
DV360
Salesforce
Customer Data Platform
Online Tracking Implimentation
Question 5
How comfortable are you with the internal resources available to you to manage search activity effectively?
We lack the resource to effectively manage search
We have some resourse dedicated to search but it is stretched thin
We have a moderate amount of resources available allowing us to focus on a few core strategies
We have a large pool of internal resource that can capture the majority of business requirements
Our internal resources are able to impliment and manage all business requirements
Question 6
How well integrated are your paid campaigns with other marketing channels (e.g., email, organic social, content marketing)?
Our campaigns operate completely siloed
Our campaigns are integrated with some owned channels (Email, Content)
Our campaigns are integrated with all owned media operations
Our campaigns are integrated with some non-owned channels (Social)
Our campaigns are completely integrated with all our marketing channels
Question 7
What is your audience strategy?
no usage of audiences
re-marketing audiences in use
Detailed Demographics in use
similar audiences in use
customer match / CRM / CDP targeted
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Score
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Emerging
Looks like you are just dipping your toes into the exciting world of SEO. This is the perfect time to hit the ground running and let the team here at Stackmark build a strong foundation for your success. If this seems like something you are interested in please reach out below
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Crawling
You've started out, but it can be hard by yourself. As the old maxim says, you don't always know what you don't know. It's great that you have made a start! Now it is time to move towards a process and results oriented strategy to increase the effectiveness of your marketing power. If this seems like something you are interested in please reach out below
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Walking
You are making good strides in the world of SEO! You have initial strategies in place and have KPIs with which to measure them. There are a few methods of travel that are faster than walking however and we can help you speed up. If this seems like something you are interested in please reach out below
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Running
You have a team, strategy and KPI measurement across the board. The missing piece however may be consistency. By building consistent and automated processes across your paid social accounts it allows true measurement and reporting on success. If this seems like something you are interested in please reach out below
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Leaping
All cylinders are go! You are leaping across the world of SEO This does not mean rest on your laurels. It is important to constantly monitor how your organization is performing across all channels and a more in depth audit would help provide this. You're ahead of the game with SEO, how about seeing how you stack up with our other health checks? And that in depth audit we were talking about earlier, why not reach out?
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