Paid Social Health Check

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Unlock the True Potential of Your Paid Media Campaigns

Is your paid search and paid social spend delivering the results it should? Many in-house marketers, CMOs, and Marketing Directors struggle with wasted budget, unclear ROI, and campaigns that seem to be performing.

With our Paid Media Health Check, you'll get immediate clarity and discover opportunities to optimise for growth and efficiency.

Here's how it works:

Complete our quick, self-assessment multiple-choice questionnaire in minutes.
Receive a personalised Paid Media Health Score based on your responses.
Instantly see how your campaigns stack up against industry best practices.
Identify key areas where performance is strong, and where there's room to improve.

Why marketers trust Noble Five:

Expert insights without the guesswork: Our team specialises in both paid search and paid social campaigns, giving you clarity on exactly what's working and what isn't.
Actionable, strategic guidance: Your score highlights opportunities to increase ROI, reduce wasted spend, and unlock campaign potential.
Immediate value, long-term impact: Get instant feedback from the health check, then book a demo to explore a strategic roadmap tailored to your business objectives.
Results-focused approach: We help you prioritise the actions that will drive measurable growth for your campaigns.

Don't leave your paid media performance to chance. Take a few minutes to uncover your score and start making smarter, data-driven decisions today.

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Name

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Business Name

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Business Website

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Question 1

Are Resources and their Capabilities adequate in relation to budget sizing and business goals?

Fully outsourced paid social advertising (agency), no in-house paid social team

Overall digital and paid social strategy overseen by knowledgeable in-house resource but developed by planner (agency) and executed by operations - some gaps on agency side exist

Digital and paid social strategy developed in-house - execution fully outsourced

Experienced operations and strategists in-house and at the agency, who are transparent, accountable, and successful

Fully in-house strategy and execution, with a dedicated and experienced paid social resource, fully integrated into the advertising/marketing department

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Question 2

Describe how your business goes about measuring, reporting and improving the effectiveness/efficiency of paid social media campaigns?

KPI and measurement framework not fully defined

Ad hoc reporting

Clearly defined KPIs and reports reflect these

Real-time dashboards available

Detailed and consistent measurement in place across business and brands

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Question 3

Are Resoucres and their Capabilties adequate in relation to budget sizing and business goals?

Arbitrary budgets / campaigns frequently over or underspending

Bids and budgets reflect historical campaign data but are static

Audience-based budget planning and active budget management

Regular review and optimisation of budgets

Dynamic budgets based on performance

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Question 4

Are you strategically utilising creatives and placement types to maximise each platform's potential, while aligning with your business goals?

One standard size fits all creative approach

Exploring additional creative types and planning tests

Differentiation of creative and placement types according to campaign strategy/goals

All creative and placement types have been tested and evaluated - role of each is thoroughly understood

Proven efficiencies through strategic selection of placements

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Question 5

Are you monitoring and/or managing community, comments, and reactions/shares?

No management of comments, reactions, and/or mentions

Listening in and managing occasionally

Social team has been instructed to pay attention to comments, mentions, and reactions, and deal with the most critical ones

Structured approach to comments, mentions, and messages - with SLAs

Efficient process for management and follow-up on all interactions, and reviewing effectiveness

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Question 6

Are you using paid social audience features to their full potential?

Using core demographic, interest, and behavioural platform audiences and/or testing custom audiences

Small set of audiences that get reused time and time again

Advanced audience modelling (e.g., lookalike, action- and engagement-based audiences, suppression)

Proactive audience ‘maturing’ from awareness stages through to bottom-funnel and into advocacy/loyalty

Audience strategy is fully enabling a high degree of personalisation

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Question 7

How sophisticated are you in measuring, reporting and improving the effectiveness of social media?

Not analysing page statistics

Reviewing growth in following (e.g., page followers, likes)

Benchmarking reach and interaction rates against competitors

Using analytics tools to evaluate behaviour of the audience

Integrated dashboard of social media performance and alerts on key issues

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Question 8

What does your campaign planning approach look like?

Arbitrary budget given to paid social team

Budgets based on number of desired clicks

Some audience planning used to establish budgets and campaign goals

Clear, realistic KPIs and campaign goals - aligned with business goals

Fully audience-led planning approach - with minimal overlaps and clear audience sizing

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Question 9

How do platform client teams (Facebook reps, LinkedIn reps) influence and assist in paid social strategy and execution?

No access to platform partners

Platform partners exist for business/account set-up and troubleshooting

Platform partners assist in platform and campaign integrations and media planning at a macro planning level

Platform partners are involved in always-on campaign and account planning to assist

Platform partners are involved in brand and campaign planning, in addition to best practice education sessions and partner-led Brand Lift and Sales Lift studies

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