Paid Social Health Check Step 1 of 4 25% Before we start the health check, it is helpful for us to collect some information about yourself and your business. None of this information is sent to us until you press the submit button at the end of the form. You may be emailed with additional results or information based on your responses to this survey.Name First Last Email Business Name Business Website Question 1Are Resoucres and their Capabilties adequate in relation to budget sizing and business goals?Fully outsourced paid social advertising (agency) no in-house paid social experience.Overall Digital and Paid Social Strategy overseen by knowledgable in-house resource but developed by planner (agency) and executed by operations - some gaps on agency side existDigital and Paid Social strategy developed in house - execution fully outsourcedExperienced Operations and Strategists in house and at the agency, who are transparent, accountable and successfulFully inhoused strategy and execution. With dedicated and experienced Paid Social resource. Fully integrated into Advertising/Marketing department.Question 2Describe how your business goes about measuring, reporting and improving the effectiveness/efficiency of paid socialmedia campaigns?KPI and Measurement Framework not fully definedAd Hoc ReportingClearly defined KPIs and Reports reflect theseReal-time dashboards availableDetailed and consistent measurement in place across business and brandsQuestion 3How do you manage budgets?Aribtrary Budgets / Campaigns frequently over or underspendingBids & Budgets reflect historical campaign data but are staticAudience based budget planning and active budget managementregular review and optimization of budgetsDynamic Budgets based on performance Question 4Are you using creatives and placement types strategically and to each platforms full potential, while working towards business goals?One standard size fits all creative approachExploring additional creative types and planning testsDifferentiation of Creative and Placement types according to campaign strategy/goalsAll Creative and Placement types have been tested and evaluated - role of each are thoroughly understoodProven efficiencies through strategic selection of placementsQuestion 5Are you monitoring and/or managing community, comments, and reactions/shares/ etc?no reaction to comments, reactions and/or mentionsListening in and reacting occasionallySocial team has been instructed to pay attention to comment / mentions / reactions and deal with most critical onesStructured approach to comments, mentions and messages - with SLAsEfficient process for management and follow up on all interactions and revieweing effectivenessQuestion 6Are you using paid social audience features to their full potential?Prebuilt platform audiences and/or testing custom audiencesSmall set of audiences that get reused time and time againAdvanced audience modelling e.g look-a-like, action and engagement based audiences, suppressionProactive audience 'maturing' from awareness stages through to bottom funnel and into advocacy/loyaltyAudience strategy is fully enabling a high degree of personalisation Question 7How sophisticated are you in measuring, reporting and improving the effectiveness of social media?Not analysing page statisticsReview growth in following (e.g. Page Follower, Likes)Benchmarking reach and interaction rates against competitorsUsing analytics tools to evaluate behaviour of audienceIntegrated dashboard of social media performance and alerts on key issuesQuestion 8What does your campaign planning approach look like?Aribitrary budget given to paid social teamBudgets based on number of desired clicksSome audience planning used to establish budgets and campaign goalsClear, realistic, KPIs and campaign goals - aligned with business goalsFully Audience led planning approach - with minimal overlaps and clear audience sizingsQuestion 9How do platform client teams (faceboook reps, linked in reps, etc) influence and assist in paid social strategy and execution?No access to platform partnersPlatform partners exist for business/account setup and troubleshootingPlatform partners assist in platform andcampaign integrations and media planning at a macro planning levelPlatform partners are involved in Always On Campaign and account planning to assistPlatform partners are involved in brand and campaign planning, in addition to best practice education sessions and partner led Brand Lift and Sales Lift StudiesHiddenScoreHiddenEmergingLooks like you are just dipping your toes into the exciting world of paid search advertising. This is the perfect time to hit the ground running and let the team here at Stackmark build a strong foundation for your success. If this seems like something you are interested in please reach out below HiddenCrawlingYou've started out, but it can be hard by yourself. As the old maxim says, you don't always know what you don't know. It's great that you have made a start! Now it is time to move towards a process and results oriented strategy to increase the effectiveness of your marketing dollars If this seems like something you are interested in please reach out below HiddenWalkingYou are making good strides in the world of paid social! You have initial strategies in place and have KPIs with which to measure them. There are a few methods of travel that are faster than walking however and we can help you speed up. If this seems like something you are interested in please reach out below HiddenRunningYou have a team, strategy and KPI measurement across the board. The missing piece however may be consistency. By building consistent and automated processes across your paid social accounts it allows true measurement and reporting on success. If this seems like something you are interested in please reach out below HiddenLeapingAll cylinders are go! You are leaping across the world of paid social. This does not mean rest on your laurels. It is important to constantly monitor how your organization is performing across all channels and a more in depth audit would help provide this. You're ahead of the game with paid social, how about seeing how you stack up with our other health checks? And that in depth audit we were talking about earlier, why not reach out?