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Before we start the health check, it is helpful for us to collect some information about yourself and your business.
None of this information is sent to us until you press the submit button at the end of the form.
You may be emailed with additional results or information based on your responses to this survey.
Name
First
Last
Email
Business Name
Business Website
Question 1
Are Resoucres and their Capabilties adequate in relation to budget sizing and business goals?
Fully outsourced programmatic advertising (agency) no in-house programmatic experience
Overall Digital and Programmatic Strategy overseen by knowledgable in-house resource but developed by planner (agency) and executed by operations - some gaps on agency side exist
Digital and Programmatic strategy developed in house - execution fully outsourced
Experienced Operations and Strategists in house and at the agency, who are transparent, accountable and successful
Fully inhoused strategy and execution. With dedicated and experienced programmatic resource. Fully integrated into Advertising/Marketing department.
Question 2
Are you making full use of programmatic features available to you? Are Digital Schedules reflecting this?
Simple contextual prospecting campaigns
Keyword Targeting
3P Data regularly used
Use of Similar Audiences / Look-a-Like Targeting
1P / 3P Data accross all buy and inventory types
Question 3
How elaborate is your creative strategy? Strong Creative Strategy makes up a large part of campaign success.
Standard Formats (Ad Bundle)
Retargeting Prospecting Variation
Prospecting + Multi Stage / Product Dynamic/Personalised Retargeting Creatives
Audience Based Creative + Multi stage/Personalised Retargeting
Fully Dynamically optimized Creatives across Funnel/Devices/Formats/Buys
Question 4
How sophisticated are you in measuring, reporting and improving the effectiveness/efficiency of programmatic media?
KPI and Measurement Framework not fully defined
Ad Hoc Reporting
Clearly defined KPIs and Reports reflect these
Partrially customized templates or dashboards
Detailed and consistent measurement in place across business and brands
Question 5
Are your programmatic activities automated in all the right places?
All DSP Setups performed manually
Usage of Duplication functions within DSP
Usage of Bulk Edit Sheets within DSP
Integrated Ad Tech Stack with automatic syncing of Creative Placements, Tracking Ads, Audience Segments and Costs
Integrated Ad Tech Stack - automatic syncing of Creative Placements, Tracking Ads, Audience Segments and Costs
Question 6
How do you benchmark campaign success?
No Benchmarks
Partially Benchmarking against other channels
Benchmarking against Historical Camapigns and split by Prospecting/Retaregting
Bechmarking against industry/channel benchmarks
regression model analysis along with audience segementation to tailor perfect ads Comprehensive CDJ and KPI Framework rolled out globallytime
Question 7
Do you innovate internally or even in the programmatic space?
no innovation
some innovation occuring internally
exploration of external innovation
creating/driving industry innovation through framework for experimentation
Industry leader with propriatary tech
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Emerging
Looks like you are just dipping your toes into the exciting world of programmatic. This is the perfect time to hit the ground running and let the team here at Stackmark build a strong foundation for your success. If this seems like something you are interested in please reach out below
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Crawling
You've started out, but it can be hard by yourself. As the old maxim says, you don't always know what you don't know. It's great that you have made a start! Now it is time to move towards a process and results oriented strategy to increase the effectiveness of your programmatic power. If this seems like something you are interested in please reach out below
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Walking
You are making good strides in the world of programmatic! You have initial strategies in place and have KPIs with which to measure them. There are a few methods of travel that are faster than walking however and we can help you speed up. If this seems like something you are interested in please reach out below
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Running
You have a team, strategy and KPI measurement across the board. The missing piece however may be consistency. By building consistent and automated processes across your paid social accounts it allows true measurement and reporting on success. If this seems like something you are interested in please reach out below
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Leaping
All cylinders are go! You are leaping across the world of SEO This does not mean rest on your laurels. It is important to constantly monitor how your organization is performing across all channels and a more in depth audit would help provide this. You're ahead of the game with programmatic, how about seeing how you stack up with our other health checks? And that in depth audit we were talking about earlier, why not reach out?
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