Programmatic Health Check Step 1 of 4 25% Before we start the health check, it is helpful for us to collect some information about yourself and your business. None of this information is sent to us until you press the submit button at the end of the form. You may be emailed with additional results or information based on your responses to this survey.Name First Last Email Business Name Business Website Question 1Are Resoucres and their Capabilties adequate in relation to budget sizing and business goals?Fully outsourced programmatic advertising (agency) no in-house programmatic experienceOverall Digital and Programmatic Strategy overseen by knowledgable in-house resource but developed by planner (agency) and executed by operations - some gaps on agency side existDigital and Programmatic strategy developed in house - execution fully outsourcedExperienced Operations and Strategists in house and at the agency, who are transparent, accountable and successfulFully inhoused strategy and execution. With dedicated and experienced programmatic resource. Fully integrated into Advertising/Marketing department.Question 2Are you making full use of programmatic features available to you? Are Digital Schedules reflecting this?Simple contextual prospecting campaignsKeyword Targeting3P Data regularly usedUse of Similar Audiences / Look-a-Like Targeting1P / 3P Data accross all buy and inventory typesQuestion 3How elaborate is your creative strategy? Strong Creative Strategy makes up a large part of campaign success.Standard Formats (Ad Bundle)Retargeting Prospecting VariationProspecting + Multi Stage / Product Dynamic/Personalised Retargeting CreativesAudience Based Creative + Multi stage/Personalised RetargetingFully Dynamically optimized Creatives across Funnel/Devices/Formats/Buys Question 4How sophisticated are you in measuring, reporting and improving the effectiveness/efficiency of programmatic media?KPI and Measurement Framework not fully definedAd Hoc ReportingClearly defined KPIs and Reports reflect thesePartrially customized templates or dashboardsDetailed and consistent measurement in place across business and brandsQuestion 5Are your programmatic activities automated in all the right places?All DSP Setups performed manuallyUsage of Duplication functions within DSPUsage of Bulk Edit Sheets within DSPIntegrated Ad Tech Stack with automatic syncing of Creative Placements, Tracking Ads, Audience Segments and CostsIntegrated Ad Tech Stack - automatic syncing of Creative Placements, Tracking Ads, Audience Segments and CostsQuestion 6How do you benchmark campaign success?No BenchmarksPartially Benchmarking against other channelsBenchmarking against Historical Camapigns and split by Prospecting/RetaregtingBechmarking against industry/channel benchmarksregression model analysis along with audience segementation to tailor perfect ads Comprehensive CDJ and KPI Framework rolled out globallytime Question 7Do you innovate internally or even in the programmatic space?no innovationsome innovation occuring internallyexploration of external innovationcreating/driving industry innovation through framework for experimentationIndustry leader with propriatary techHiddenScoreHiddenEmergingLooks like you are just dipping your toes into the exciting world of programmatic. This is the perfect time to hit the ground running and let the team here at Stackmark build a strong foundation for your success. If this seems like something you are interested in please reach out below HiddenCrawlingYou've started out, but it can be hard by yourself. As the old maxim says, you don't always know what you don't know. It's great that you have made a start! Now it is time to move towards a process and results oriented strategy to increase the effectiveness of your programmatic power. If this seems like something you are interested in please reach out below HiddenWalkingYou are making good strides in the world of programmatic! You have initial strategies in place and have KPIs with which to measure them. There are a few methods of travel that are faster than walking however and we can help you speed up. If this seems like something you are interested in please reach out below HiddenRunningYou have a team, strategy and KPI measurement across the board. The missing piece however may be consistency. By building consistent and automated processes across your paid social accounts it allows true measurement and reporting on success. If this seems like something you are interested in please reach out below HiddenLeapingAll cylinders are go! You are leaping across the world of SEO This does not mean rest on your laurels. It is important to constantly monitor how your organization is performing across all channels and a more in depth audit would help provide this. You're ahead of the game with programmatic, how about seeing how you stack up with our other health checks? And that in depth audit we were talking about earlier, why not reach out?
