Paid Search Health Check Step 1 of 4 25% Before we start the health check, it is helpful for us to collect some information about yourself and your business. None of this information is sent to us until you press the submit button at the end of the form. You may be emailed with additional results or information based on your responses to this survey.Name First Last Email Business Name Business Website Question 1Which keyword strategies best represent the one employed by your business?Static Set of KeywordsGrouped Branded and Non branded termsSEO integration executed / GSC linkedContinious testing and optimization of all search term groupsIntent-based personalizationQuestion 2How sophisticated are you in measuring, reporting and improving the effectiveness/efficiency of paid search campaigns?No integration between PPC Platforms and Google Analytics 4Google Analytics 4 inetgrated with some PPC PlatformsGoogle Analytics 4 integrated with all active PPC PlatformsGoogle Analytics 4 integrated with all active PPC PlatformsCross Channel Attribution and DeduplicationReports/dashboards that include view on content, site sections, quality scores, funnel, audiences, highlights, lowlightsQuestion 3How sophisticated are you in measuring, reporting and improving the effectiveness/efficiency of paid search campaigns?One size fits all approach for bids/bdugetsBrand terms in one groupCost per click and ROI focus for each groupAdditional focus on optimized quality scoresContinuous review of Quality Score to maximise return Question 4How many ad types/ match types / placement types are in use and across how many PPC platforms?Only SERP Ads2 out of 5 used (SERP, GDN, Gmail, Youtube, Shopping Ads)3 out of 5 used (SERP, GDN, Gmail, Youtube, Shopping Ads)4 out of 5 used (SERP, GDN, Gmail, Youtube, Shopping Ads)5 out of 5 used (SERP, GDN, Gmail, Youtube, Shopping Ads, Dynamic Search Ads)Question 5How many PPC platforms are in use? Do you run various placements across those?only one ppc platform activeonly one ppc platform activeat least two PPC platforms active3 placement types on secondary ppc platform5 placement types on secondary ppc platformQuestion 6How much effort goes into optimizing ads/ click value / quality score?Best practices not establishd/follwoedsome best practicesAd and landing page and relevancy checkAd Extensions used to full potential and where they make senseregression model analysis along with audience segementation to tailor perfect ads each time Question 7How are daily / weekly / monthly budgets as well ads bids managed?CPC Targets / maximise clicksCPA targets in place and campaign optimised towards conversionsFrequent Bid adjustmens/ multipliers are in use for e.g. Geo, Device Type, time of day, day of the week, demographicsExternal bid/budget management tools (like Wordstream, kenshoo, etc)Optimal mix of tech solutions (wordstream, kenshoo, Albert, etc) as well as manual optimisationsQuestion 8How innovative is your business in the PPC space?No structured test and learnSome spontaneous experimentsStructured test and learn approach (eg 3 itmes per month) - Incuding hypothesis, procedure, expected resultsFrequent testing of new features and releases.Strong relationship with PPC platforms with frequent betas and early accessQuestion 9What is your audience strategy? no usage of audiencesremarketing audiences in useDetailed Demographics in usesimilar audiences in usecustomer match / CRM / CDP targetedHiddenScoreHiddenEmergingLooks like you are just dipping your toes into the exciting world of SEO. This is the perfect time to hit the ground running and let the team here at Stackmark build a strong foundation for your success. If this seems like something you are interested in please reach out below HiddenCrawlingYou've started out, but it can be hard by yourself. As the old maxim says, you don't always know what you don't know. It's great that you have made a start! Now it is time to move towards a process and results oriented strategy to increase the effectiveness of your marketing power. If this seems like something you are interested in please reach out below HiddenWalkingYou are making good strides in the world of SEO! You have initial strategies in place and have KPIs with which to measure them. There are a few methods of travel that are faster than walking however and we can help you speed up. If this seems like something you are interested in please reach out below HiddenRunningYou have a team, strategy and KPI measurement across the board. The missing piece however may be consistency. By building consistent and automated processes across your paid social accounts it allows true measurement and reporting on success. If this seems like something you are interested in please reach out below HiddenLeapingAll cylinders are go! You are leaping across the world of SEO This does not mean rest on your laurels. It is important to constantly monitor how your organization is performing across all channels and a more in depth audit would help provide this. You're ahead of the game with SEO, how about seeing how you stack up with our other health checks? And that in depth audit we were talking about earlier, why not reach out?
