As the landscape of the marketing industry continues to evolve, the role of in-house agency operations has gained significant prominence. In the fast-paced and dynamic world of marketing, you understand the need for efficiency, agility, and vast experience across a multi-disciplinary team. To achieve and even, to set the right goals, you may be looking to incorporate an in-house agency team with your current team. When done efficiently, this can be a building block for your business success and make your brand a force to be reckoned with.
I’m Kalliopi from Noble Five, a data obsessed martech agency that drives digital transformation for in-house marketers. My specialty for the past 15 years has been digital paid media, which typically sits out of house. Traditionally, there has been a partnership between a “client” and “media agency” being separate teams in separate companies. What I’ve seen most recently is the power of in-house agency teams by bringing together what used to sit apart.
In-house agency operations have become a game-changer in business. By bringing creative, design, media, marketing or strategic talent under one roof, companies like yours can streamline their processes, reduce costs, and gain greater control over their marketing efforts. Here’s how:
Embedded Staff: The Heartbeat of Your Team
Staff that truly feel like part of the team. By being fully integrated into an organization’s culture, mission, and goals this fosters a deep understanding of the brand and its unique requirements, resulting in streamlined collaboration and quicker decision-making processes. With in-house talent committed to their own team’s success, they become an extension of the brand, allowing for better collaboration, understanding, and alignment.
Decades of Combined Experience Across Channels and Technologies
Yes, external agencies include a diverse and experienced talent pool that has accumulated knowledge and expertise across various marketing channels, fields and technologies. And your business can too. By expanding your team to incorporate more of an in-house agency structure, if not completely, then certain elements of it perhaps, then you can also harness the accumulated knowledge and insights that a multi-disciplinary team allows for.
At N5, what we’ve seen is setting up the team with the right foundations across skills, structure and tech, is integral for future success.
After all, diversity of thought brings collaboration and collaboration brings innovation.
Highly Reactive: Navigating the Speed of Business
Quick responses and adaptability are paramount. With direct access to your team, you can swiftly strategize, implement, and iterate campaigns, maximising your ability to seize opportunities and respond to challenges. This nimbleness translates into improved speed to market and the ability to stay ahead of the competition.
Imagine having the right people who know how to use the tech and read the data, they then tell you a story from that data for you to then make an informed business decision. All flowing directly through your in-house team? We’ve enabled this and seen it happen for other clients, and it can happen for you too.
Right Size and Structure with Breadth of Capabilities
Whether you require a lean and nimble team or a larger group with diverse skill sets, in-house agency teams can be customized to match the unique demands of your organisation unlike some external agencies with fixed structures and capabilities. Whether you need specialists in data analytics and visualisation, tech integrations or paid media, you have the flexibility to assemble a diverse team that perfectly aligns with your strategic goals.
Designed to Scale with You
As your business grows, so do your martech and business needs. In-house agency operations are designed to scale alongside your organisation, providing the agility to meet evolving demands. Ensuring a seamless transition as your needs evolve, to avoid the challenges and potential disruptions associated with onboarding and integrating new external agencies, again it’s important to get the foundations setup correctly.
At Noble Five, we’ve led digital transformation projects for brands growing, transforming or launching. Partner with us to embrace the future of data-driven digital marketing and tech and establish a robust in-house agency operation whether by extending the current marketing team or aiding to implement strategies that build your in-house agency capabilities.